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Three years on from Universal Mind Control, Common reverts back from that album’s Neptunes-produced techno grooves to a more old-school hip-hop style, courtesy of his long-time friend (and Kanye West’s mentor) No ID, with whom he last worked on 1997’s One Day It’ll All Make Sense.
It’s an appropriate shift of style for an extended dose of positive hip-hop that Common believes “can really generate good spirit”. — The Independent