Sigur Rós are proud to invite their fans to participate in Valtari Hour – a rolling, New Year’s Eve-style listening event celebrating the band’s new album, Valtari, which will happen worldwide on May 17 at 7 p.m. in every time zone around the globe, and The Record Exchange is one of a few independent record stores chosen to host an event! (VIEW VALTERI VIDEOS HERE.)
Valtari Hour is the special time when you can hear the band’s new record, which will be released in North America on May 29 on XL Recordings. Valtari Hour will allow the band’s fans worldwide to collectively experience their new album throughout the course of a twenty-four hour day.
If you cannot make it to The Record Exchange at 7 p.m. Thursday, at that time we will be posting the full album stream on our website, too. For those who choose to listen to Valtari at the RX with fellow Sigur Rós fans, an album pre-order will score you a limited edition Valtari print, and one lucky winner* will receive a Valtari prize pack, which includes a Valtari vinyl test pressing, a copy of the very-sold-out RSD exclusive Hvarf/Heim LP on clear vinyl, and a custom, limited print. (*Must pre-order the album to be eligible to win.)
Those listening to the album are encouraged to use the hashtag #valtarihour when discussing the album via Twitter, Instagram and other social networks. Tweets and images will be filtered into a special page on the band’s website – http://sigur-ros.co.uk/valtari/hour/ – where fans can live comment and participate in the conversation about the album’s incredible eight tracks.