Here at your favorite independent record store, we’re very conscious about price. We understand the questions and complaints we get from customers when they see a single-CD price hovering around the $20 mark, and we want you to know that we’re listening.
Thankfully, the labels are starting to listen, too. One of them is Universal Music Group. Last fall, Universal started trimming its standard $16.98-$18.98 list prices down to $12.98, and now it’s starting to roll out new albums — that’s right, NEW albums — for $10 and under.
You might have noticed Hole‘s new Nobody’s Daughter was offered at the RX for the low price of $9.99 when it came out a couple of weeks ago. That was no sale price; You can still get it for $9.99 today, a month from now, a year from now, whatever.
Same goes for recent new arrivals from the likes of The Jayhawks, Keane, Carney and We Are the Fallen.